Don’t be fooled by pretty packaging, natural looking displays, and "natural" logos. What you think you see, is often not what you get! Sadly, many companies are not selling "organic" or "natural" products, they are simply selling the WORDS "organic" and "natural." They know that the right packaging and the right message sells—even if it is not true.
We probably use the word “soap” everyday to simply mean some sort of cleansing agent. What we do not realize is that most of what we call “soap” is actually not soap at all! If it does not say "soap" then it is not really soap!