Ida's Soap Box

The word "organic" should stand for something more than just a marketing hype to entice consumers looking for more natural products for their family. Buying products that have been certified by a USDA accredited certifying agent is the only way you can be sure a company's organic product truly complies with organic standards.

I love reading labels! I began reading product labels with the word “vanilla” in their title. What surprised me was how many products claimed to be made with “vanilla essential oil.”  Vanilla beans need a solvent to release their aromatic compounds! So, they CANNOT be called essential oils. There are vanilla extracts, infusions, absolutes, and fragrance oils—but no vanilla essential oil!

Shea Butter, also known as African Karite butter, comes from the fruit kernels of the Karite Nut (Butyrospermum parkii) tree found in the savannahs of central Africa and has been used across the African continent for centuries. But, all Shea Butter is not created equal! Let's Find Out Why.

Don’t be fooled by pretty packaging, natural looking displays, and "natural" logos. What you think you see, is often not what you get! Sadly, many companies are not selling "organic" or "natural" products, they are simply selling the WORDS "organic" and "natural." They know that the right packaging and the right message sells—even if it is not true.