Ida's Soap Box

As you wash, rinse, or spray your hair with beer, its natural ingredients coat each strand and lend hair-nourishing benefits. The proteins found in the malt and hops help repair damage and enhance body and the natural sugars tighten and strengthen the hair cuticles for greater shine.

Clarifying your hair is a way to remove the build-ups some products leave on your hair which can make your hair dull and lifeless. Regular household baking soda (sodium Bicarbonate) is an easy clarifier to use. Baking soda naturally lifts grease and product residue from your hair.

Coffee softens, adds shine to hair and also brings out the highlights in your hair. The caffeine helps to increase circulation and stimulate the hair follicles to encourage growth. The rich antioxidants can help repair damage and prevent breakage.

Shea Butter, also known as African Karite butter, comes from the fruit kernels of the Karite Nut (Butyrospermum parkii) tree found in the savannahs of central Africa and has been used across the African continent for centuries. But, all Shea Butter is not created equal! Let's Find Out Why.