Baking Soda
Baking Soda: Simple Chemistry, Effective Odor Control
Baking soda (sodium bicarbonate) is a simple mineral powder known for its natural ability to help neutralize odor.
In deodorant, it works by creating a less hospitable environment for the buildup that leads to underarm odor, helping the underarms feel fresh and clean. When used in the right amount, baking soda contributes to a dry, comfortable feel that lasts throughout the day.
Because baking soda is naturally alkaline, the key is balance. Too much can feel intense for some people, which is why our formulas use it thoughtfully — enough to support freshness, but blended with soothing plant oils, butters, and starches to keep the underarm area feeling soft and comfortable.
In our regular‑strength deodorants, baking soda adds a light, confident freshness. In our extra‑strength versions, it plays a bigger role for those who prefer a more robust level of odor control.
And for those who are sensitive to baking soda, we offer a baking‑soda‑free option that relies on other gentle, effective ingredients.
Our baking soda is mined directly from the ground in its natural state. There are no chemical reactions, nothing added or processed--simply pure sodium bicarbonate, just the way our Earth made it.
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